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Coverage of Serbia, its government and companies focused on elections, relations with Russia and energy supplies. Gazeta.ru relayed Aleksandar Vucic’s pledge not to impose sanctions on Russia if his party won the October 25 election. Life.ru reported Putin’s praise for Serbia’s stance and his hope that Vucic would become prime minister. Several outlets reported an extension of Serbia’s Russian gas contract, while Vzglyad covered talks over the sale of Gazprom Neft’s controlling stake in NIS.

Across 490 articles from 13 outlets over the last 30 days, Serbia was presented as neutral toward Russia in 356, friendly in 133 and hostile in one. Where roles were assigned, partner was the most frequent, with 152 articles, followed by victim in 48. Four articles presented Serbia as declining, three as successful and one as ridiculed.

Victim portrayals included Vzglyad’s relay of Aleksandar Vulin’s accusation that the EU backed protests to weaken Serbia. Life.ru relayed the Russian ambassador’s claim that Zelensky’s Belgrade visit reflected EU pressure. Life.ru published the most coverage, with 99 articles; Komsomolskaya Pravda carried the only article presenting Serbia as hostile to Russia.